Brand & press kit

The JARA mark, product colors, wordmark, naming, and downloadable assets — everything needed to represent JARA correctly.

About JARA

Short boilerplate for press and partners.

JARA — Just a Reliable Assistant.

JARA is a family of premium AI products designed to feel calm, dependable, and genuinely helpful. The family includes JARA Assistant, JARA Voxbridge, JARA Flow, and JARA Career Coach, each built around the same care for clarity and craft.

The experience is available in 9 languages with full right-to-left (RTL) support, and the brand is anchored by a single recurring symbol: a magic lamp that lights up in each product's own color.

The mark — magic lamp

The lamp is a photographic master asset, not a drawing. Recolor it; never rebuild it.

Do

Distinguish products by the lamp's own color — the whole body is recolored while the metallic highlights are preserved.
Place the mark on a solid background: black #000 in dark contexts, white #fff in light contexts.
Derive every size from the master PNG, so proportions and lighting stay consistent.
Keep the launcher and app-store icon always static — no animation in the installed icon.

Don't

Redraw the lamp as a vector or trace a new outline of it.
Apply filters, blend modes, or alpha-keying to the lamp.
Add letters or badges inside the icon.
Use the retired orbit-J or winged-J marks — both are discontinued.

Colors

Each product owns one accent, with a brighter tint for highlights and focus states.

Master & JARA Assistant — Gold

#d4af6e · rgb(212, 175, 110) · bright #f1ce88 · rgb(241, 206, 136)

JARA Voxbridge — Blue

#7aa8ef · rgb(122, 168, 239) · bright #a9c9fb · rgb(169, 201, 251)

JARA Flow — Teal

#21c2b3 · rgb(33, 194, 179) · bright #5fe6d5 · rgb(95, 230, 213)

JARA Career Coach — Violet

#9a4fd0 · rgb(154, 79, 208) · bright #c08af0 · rgb(192, 138, 240)

Wordmark

The JARA wordmark is always gold and always drawn from its four authentic paths.

Clear space ≈ half a letter's height on every side.

Always render the wordmark in gold (#d4af6e). Never tint it to a product color.
Use the four authentic paths above — never re-typeset "JARA" in a general-purpose font.
Product-name signatures (e.g. "Voxbridge") are set in the Allura script style, not in the wordmark itself.
Keep clear space of roughly half a letter's height around the wordmark, free of other elements.

Naming

Get the words and casing right — the mark and the name are equally part of the brand.

Full name is primary. Write "JARA Voxbridge", "JARA Assistant", "JARA Flow", "JARA Career Coach" — not the product word alone.
Casing lock: "Voxbridge". Capital V, lowercase b — never "VoxBridge", "Voxbridge" only. Treat it as one word.
Short codes for tight spaces only. JARA-A, JARA-V, JARA-F, JARA-CC may be used where the full name won't fit; never in body copy.
Phone label is a single word. Under a launcher icon, use the product word on its own (e.g. "Voxbridge").

Downloads

Right-click → save, or use the download links. Sizes are the current source files.

JARA downloadable brand assets
Asset	Size	Use
Master mark
Master icon — 512px PNG	120 KB	Primary app/product icon at full resolution.
Master favicon — SVG	132 KB	Scalable favicon / small-size mark for the web.
Product icons — 512px PNG
JARA Assistant icon	120 KB	Gold lamp — the Assistant product.
JARA Voxbridge icon	116 KB	Blue lamp — the Voxbridge product.
JARA Flow icon	120 KB	Teal lamp — the Flow product.
JARA Career Coach icon	132 KB	Violet lamp — the Career Coach product.
Lamp master art — PNG
lamp-master.png	252 KB	Neutral gold master lamp — source for all sizes.
lamp-assistant.png	252 KB	Assistant lamp in its gold spark.
lamp-voxbridge.png	256 KB	Voxbridge lamp in its blue spark.
lamp-flow.png	252 KB	Flow lamp in its teal spark.
lamp-career-coach.png	252 KB	Career Coach lamp in its violet spark.
Open Graph cards — PNG (1200×630)
og-image.png	1.2 MB	Default JARA social share card.
og-assistant.png	1.1 MB	Share card for JARA Assistant.
og-voxbridge.png	1.0 MB	Share card for JARA Voxbridge.
og-flow.png	1.1 MB	Share card for JARA Flow.
og-career-coach.png	1.1 MB	Share card for JARA Career Coach.

Contact

Press and brand enquiries: press@heyjara.app (address to be verified before launch)

For security matters, please follow the process on our Security page.

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